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iPhone 15, new Apple Watch 9 expected


Check out the snack spread

Drinks and snacks on display at the Apple event in Cupertino, Calif. on Sept. 12, 2023.

Kif Leswing | CNBC

People are enjoying snacks like juice and fruit as they wait for the event to start. —Ashley Capoot

We’re about to take our seats

People walk through the Steve Jobs Theater prior to an event at the Apple Park campus in Cupertino, California, on September 12, 2023.

Nic Coury | AFP | Getty Images

People are milling about at the Steve Jobs Theater, a building on Apple’s campus built specifically for launch events. Some are beginning to take their seats. —Kif Leswing

Apple’s Store temporarily down, per tradition

The Apple website is down as Apple gears up for a product event in Cupertino, Calif. on Sept. 12, 2023.

In keeping with tradition, the Apple Store website is temporarily down as the company prepares to launch its new devices.

The Store should be back up and running shortly after the event. —Ashley Capoot

Apple CEO Tim Cook’s cryptic message on social media

Apple CEO Tim Cook posted a cryptic message ahead of the event’s start, as he has done in years past. “It’s almost Time!” Cook wrote on X, formerly known as Twitter, along with a photo of the sun rising above the Steve Jobs Theater on Apple’s Cupertino campus.

It could allude to the anticipated new Apple Watch lineup. The company has been reportedly experimenting with titanium casings and 3D printing in the manufacturing process. —Rohan Goswami

The new iPhone may be made out of titanium

Apple’s invite to its Sept. 12 event.


Apple’s iPhones could now have a lighter body made out of titanium, as compared to the stainless steel used on current iPhone 14 Pros. Apple’s event invite showed an Apple logo that resembled titanium.

Apple’s watches will also receive updates and will likely be billed as Series 9. The company could could update some of its accessories that previously used a Lightning charger to the new USB-C charger as well. —Kif Leswing

New USB-C charging port expected

An iPhone 14 Pro with a Lightning cable (left) and a USB-C cable (right). Apple will most likely replace its in-house Lightning connector with USB-C next Tuesday after the European Union decided that phone manufacturers must use the USB-C standard by the end of 2024.

Christoph Dernbach | Picture Alliance | Getty Images

This year’s new iPhone will likely be branded as the iPhone 15, and the biggest change for the device could be a USB-C charging port. The USB-C port would replace Apple’s proprietary Lightning charger, which has been incorporated into iPhones since 2012.

The USB-C charging port, which was required by new European regulations passed late last year, will mean that iPhones share a charger with Android phones, newer laptops, iPads, most wireless headphones and other gadgets. —Kif Leswing

We’re here at the Steve Jobs Theater in Cupertino

An Apple event pass shown in Cupertino, Calif. on Sept. 12, 2023.

Steve Kovach | CNBC

We’re here live in Cupertino, California at Apple’s headquarters, where the company is getting ready to unveil its new devices. Press and analysts will start filtering in over the next couple hours, but I’m already parked on the broadcast risers outside the Steve Jobs Theater. This year’s badges sport a blue logo, matching the one from the invitation Apple sent a couple weeks ago. —Steve Kovach

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